CRM Manager - Casino Promotions

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the Position?

This role will be a key contributor within the CRM & Promotions team, leading CRM initiatives for the online Casino. The position will drive the strategy, planning, and optimization of customer communications and promotional campaigns that impact acquisition, conversion, retention, and reactivation.

Working cross-functionally with Product, Marketing, Commercial, Operations, Data, and Regulatory teams, you will lead customer engagement strategies that align with business objectives and regulatory requirements, while managing and developing team members.

Responsibilities for this role include:

• Develop and oversee CRM and promotional campaign strategy 

• Own the campaign planning calendar, aligning seasonal and real-time initiatives to commercial priorities

• Lead and develop CRM team members, providing direction, feedback, and performance management

• Oversee campaign setup, QA, deployment, and reporting across CRM and promotional tools

• Ensure all messaging and promotional materials meet compliance and brand standards

• Lead stakeholder alignment on campaign mechanics, targeting strategy, offer structures, and messaging

• Analyze performance trends and drive optimization strategies and testing roadmaps

• Oversee promotional configuration standards and operational processes across markets

• Champion continuous improvement across CRM and promotional execution

What Are We Looking For?

We’re seeking someone with a strong understanding of real money online gaming customers and how CRM and promotional strategies drive engagement with the Casino product.

The ideal candidate will have:

• 4+ years of experience in CRM, promotions, or lifecycle marketing within online gaming, sportsbook, casino, or a similar digital industry

• Experience working with CRM platforms (e.g., Braze, Optimove) and/or promotional management tools

• Strong attention to detail and ability to manage multiple campaigns simultaneously

• Comfort working in a fast-paced, launch-focused environment

• Ability to interpret performance data and translate insights into actionable improvements

• Strong written and verbal communication skills

• Experience collaborating with cross-functional teams including commercial, product, and compliance

• An understanding of regulatory considerations across different jurisdictions (Canada experience is a plus)

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include: 

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment 

• Startup culture backed by a secure, global brand 

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).