CRM Executive Paid Social
EntainCompany Description
We’re Entain. Powered by our own technology and building products that push boundaries, Entain is home to a global family of 30+ brands and over 29,000 people — but we all play for one team. When we win, we win together.
Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.
Job Description
Across the UK and Europe, we operate a portfolio of renowned consumer brands, including Ladbrokes, Coral, Gala, Foxy, Bwin, Party, and more. In this role, you’ll support the delivery of CRM Paid Social activity across these brands — helping us reach, engage, and retain customers through targeted social media advertising.
As a CRM Paid Social Executive, you will assist in planning, building, executing, and optimising Paid Social campaigns across key platforms (Facebook, Instagram, Snapchat, Programmatic and others). You’ll focus on campaign execution, performance monitoring, creative delivery, and day-to-day optimisation, helping ensure customers receive relevant and engaging messaging.
This role is ideal for someone early in their Paid Social or CRM career who is eager to learn, highly organised, data-driven, and passionate about digital advertising. Your work will directly support customer engagement, reactivation, and the broader CRM strategy.
We offer flexible working options to accommodate diverse needs and promote work-life balance.
Strategy and Planning
Support the planning and coordination of CRM Paid Social campaigns across relevant platforms.
Develop creative, customer-focused campaign ideas to enhance engagement.
Analyse campaign performance, contributing to insights on reach, engagement, conversion, and retention.
Support segmentation and basic personalisation of audiences.
Monitor daily performance metrics and flag issues to the CRM Manager.
Assist with budget tracking and basic forecasting as needed.
Participate in campaign testing (A/B and multivariate) to help optimise results.
Coordinate with internal teams to ensure consistency of messaging across products.
Marketing Execution
Execute day-to-day Paid Social campaign set-up, Customer journeys, and delivery.
Ensure campaigns are launched correctly, on time, and with accurate audience targeting.
Collaborate with internal creative teams to request, organise, and deliver assets.
Assist in implementing Paid Social tracking to ensure spend and results are accurately measured.
Monitor platform performance (e.g., Facebook Ads Manager, Snapchat Ads, Programmatic dashboards) and report issues.
Conduct market and competitor research to identify trends and opportunities.
Work with Brand, Propositions and CRM teams to ensure a consistent customer journey.
Prepare weekly and monthly performance reports with clear summaries and recommendations.
Share optimisation insights with creative, brand and CRM teams.
Escalate performance drops and support corrective actions.
Attend stakeholder meetings and capture actions for the CRM Paid Social Manager.
Innovation
Stay updated on Paid Social advertising and CRM best practices.
Build and Support relationship management with 3rd-party partners (e.g., platform reps).
Assist with new tool onboarding, integrations, and basic technical enhancements.
Contribute to the rollout of Paid Social innovation projects (e.g., dynamic creatives, new formats, new platforms).
Advocate for channel best practices across the wider CRM team.
Qualifications
Essential:
1+ year experience in Paid Social, Digital Marketing, or CRM (or relevant internship/placement).
Strong understanding of Paid Social platforms (Meta Ads, Snapchat, Programmatic tools).
Strong analytical mindset with the ability to interpret performance data.
Familiarity with CRM or digital marketing tools.
Proficiency in MS Excel, PowerPoint, and Word.
Ability to communicate ideas clearly and collaborate effectively.
Interest in customer journeys, digital advertising, and data-driven marketing.
Desired:
Hands-on experience optimising Paid Social campaigns.
Knowledge of CRM legislation, digital advertising regulations, or GDPR.
Experience with tracking, attribution, or media measurement tools.
Understanding of UX principles and how users interact with landing pages.
Experience preparing performance reports based on large datasets.
Competencies/Behaviours:
Strong interpersonal and communication skills.
Solution-oriented and comfortable working in a fast-paced environment.
Highly organised with strong attention to detail.
Proactive, curious, and eager to learn new tools and techniques.
Able to work both independently and collaboratively.
Additional Information
Diversity and equal opportunities:
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.
Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.
We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.
Our diverse internal networks provide the support for you to express your views and make a positive difference.
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.