CRM Executive - Gaming Brands

Company Description

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment. 

Due to continued growth and a focus on delivering exceptional customer engagement, we’re looking for a CRM Executive to join our Gibraltar-based CRM team on a 12-month fixed-term contract. This is an exciting opportunity to work across some of the UK’s best-loved brands, including Ladbrokes, Coral, Gala, and PartyCasino, helping to shape how we connect with millions of players worldwide.

Job Description

Strategy & Planning

• Plan, coordinate and optimise CRM player marketing activities across multiple brands.

• Develop creative, data-driven campaigns to drive customer engagement and loyalty.

• Monitor campaign performance and KPIs, re-forecasting or reallocating budgets where required.

• Introduce automation and personalisation to enhance segmentation and targeting.

• Collaborate across products and teams to deliver a consistent, customer-centric approach.

Marketing Execution

• Manage day-to-day campaign builds, ensuring flawless customer journeys and on-time delivery.

• Support the CRM testing roadmap, including A/B testing and campaign optimisation.

• Ensure accurate campaign tracking, reporting and attribution.

• Monitor channel performance and identify opportunities for improvement or automation.

• Produce regular performance reports with actionable insights and recommendations.

Qualifications

• Proven experience in CRM, email marketing or customer engagement roles.

• Strong analytical skills with the ability to interpret campaign data and performance metrics.

• Experience using CRM tools and marketing automation platforms.

• A passion for customer experience, innovation and creative problem-solving.

• Excellent communication and organisational skills with a keen eye for detail.

Apply now to take your career to the next level with a pioneering company shaping the future of gaming and entertainment.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• Generous group bonus scheme 
• Hybrid working – 4 days in the office 
• Private medical insurance 
• Pension scheme – matched to 6% 
• Ability to buy and sell holiday 
• Free subscription to wellbeing app Unmind 
• Additional “It’s Your Game” day off to use at either Christmas or New Year 
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development 
• Share save scheme 
• Discounted gym membership 

Team spirit – whether it’s seasonal parties, sports teams, gaming communities or external trips, we have something for everyone in Gibraltar! 

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.