CRM Associate

About Betr

Founded in 2022 by Joey Levy and Jake Paul, Betr is building the world's first real money gaming super app. The company's first product, Betr Picks, launched in September 2023 and quickly grew to several hundreds of thousands of paying users that have already won $250M on the platform. Betr recently launched Betr Arcade with plans on launching additional new nationwide gaming products within its single app experience in 2025 to further differentiate its product offering. In addition to its single-app experience, Betr's gaming products are differentiated through a unique, simplified user interface that is catered to the casual sports fan and gamer, enabling Betr to capture more of the under-penetrated online gaming addressable market.

Betr's media division, Betr Media, is one of the fastest growing sports gaming media brands in the U.S. and helps support the company's user acquisition and retention efforts.

Betr is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and other top-tier investors.

About the role:

Betr is looking for a highly motivated CRM Associate to join our team and help drive customer engagement across email, push, and in-app channels. You’ll play a key role in creating impactful customer journeys, executing lifecycle campaigns, and reporting on CRM performance. If you’re detail-oriented, passionate about sports, and excited to work in a fast-paced environment, this is the role for you!

This role is based in Miami, Florida.  You must be based in this area or be willing to relocate to be considered for this position. It will require scheduling flexibility including working nights, holidays, and weekends when necessary. 

• Execute and optimize email marketing campaigns, including copywriting and setup. 
• Manage push and in-app messaging campaigns to drive engagement.
• Build and maintain automated multi-channel customer journeys across lifecycle stages.
• Run A/B tests to improve performance and conversion across CRM flows.
• Create customer segments for targeting and personalization.
• Track and report on CRM KPIs, providing insights and recommendations for improvement.

• Familiarity and professional experience with Braze.
• A lifelong, passionate sports fan!

• 1+ year of professional experience, preferably in email marketing.
• Strong written and verbal communication skills with proven copywriting ability.
• Detail-oriented with exceptional organizational skills.
• Dependable, with a strong work ethic and ability to meet deadlines
• Flexible and available to support campaigns on weekends, especially on Sundays during football season.
• Knowledgeable about sports (especially NFL and NBA).
• Understanding of the sports gaming vertical.
• Experience with Push Notification campaigns is preferred. 

At Betr, we're driven by a shared vision to reshape the sports & gaming industry. As a dynamic startup poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation. We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment!

Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply

Thank you for your interest in Betr. We look forward to reviewing your application.