Copywriter - Bilingual

What we’re building 

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team passionate about learning, operating, and creating innovative products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we always act authentically.  

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps into a brand known worldwide as a leader in gaming, entertainment, and hospitality. We’re bringing that legacy into the digital space - ready to join us? 

About the Role

As a Bilingual Copywriter on the Creative Marketing team, you'll help shape how Hard Rock Digital connects with Spanish-speaking sports fans across the U.S. You'll concept and craft copy in both English and Spanish that brings our brand to life across digital, social, CRM, and campaign environments - driving awareness and cultural relevance with one of the fastest-growing sports betting audiences in the country. From punchy social captions to compelling email campaigns and in-app messaging, you'll help fans experience the thrill of Hard Rock Digital in the language and cultural voice that feels most like home.

You'll collaborate closely with the Copy Lead, creative team, and cross-functional partners to bring ideas to life and ensure every word aligns with our brand voice while resonating authentically with U.S. Hispanic sports audiences. Your primary mission will be to support the writing and execution of Spanish-language and bilingual copy across the Sportsbook segment.

What You'll Do

• Support the Creative Pod: Support senior creatives on larger campaign initiatives by adapting and extending copy across additional formats, versions, and placements - in both English and Spanish.

• Copy Production: Write and adapt bilingual copy for a variety of channels including social media, email, push notifications, in-app messaging, web, and digital advertising - with a deep understanding of U.S. Hispanic sports culture and audience nuance.

• Versioning & Adaptation: Execute multiple copy variations based on campaign briefs or master messaging, ensuring accuracy, consistency, and authentic cultural resonance across all Spanish-language executions.

• Transcreation: Go beyond direct translation - transcreate English copy into Spanish that feels native, culturally relevant, and emotionally resonant for U.S. Hispanic sports fans rather than just literally translated.

• File Prep & Delivery: Prepare final copy for handoff, including proper formatting, versioning, and organization for various platforms and internal teams.

• Quality Assurance: Proof and review copy assets for errors, ensuring every word is on-brand, grammatically sound, culturally appropriate, and compliant with regulatory requirements.

• Collaboration: Work closely with designers, project managers, and marketing teams to meet deadlines and deliver cohesive, compelling creative across both languages.

• Stay Ahead of Trends: Keep up-to-date with the latest trends in Spanish-language digital marketing, U.S. Hispanic sports culture, and the broader iGaming landscape.

What We're Looking For

• 3+ years of experience in copywriting, content writing, or a related creative discipline.

• Native or near-native fluency in both English and Spanish is required - with the ability to write with equal confidence, nuance, and creativity in both languages.

• A strong portfolio demonstrating bilingual or Spanish-language copy across digital, social, and CRM channels - with clear attention to cultural authenticity, brand voice, and audience awareness.

• Deep understanding of U.S. Hispanic culture and sports fandom - including soccer, NFL, NBA, boxing, and beyond.

• Exceptional writing, editing, and proofreading skills in both English and Spanish across a range of channels and formats.

• Familiarity with AP Style as a baseline, with the flexibility to set it aside. Hard Rock Bet follows its own internal copy style guide, and our house rules take precedence. You should know AP Style well enough to navigate it, but you'll be writing to a brand voice that intentionally breaks some of its conventions.

• Proficiency with AI-powered writing and content tools (e.g., ChatGPT, Claude, Jasper, Copy.ai) and AI-enhanced editing tools (e.g., Grammarly Business, Hemingway). Comfort using AI to accelerate copy production and generate variations - while maintaining a strong editorial voice, cultural authenticity, and brand standards across both languages.

• Detail-oriented with excellent organizational and time management skills.

• Well-versed in writing for digital platforms - social, email, push, in-app, web, and paid ads.

• Experience working in fast-paced, deadline-driven environments.

• Collaborative mindset with experience working alongside designers, marketers, and product teams to refine creative approaches.

• A passion for sports and the ability to write compellingly about live betting moments, odds, promotions, and game-day energy.

• Experience in iGaming, sports betting, or a similarly regulated industry is a significant advantage.

What We Offer

We offer our employees more than just competitive compensation and benefits. Our team benefits include, but are not limited to: 

• Flexible vacation allowance.  

• Remote or Hybrid Flexibility: Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Austin headquarters at least twice a year, or a hybrid arrangement.  

• Innovative Environment: Join a team that thrives on pushing boundaries 

• Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth. 

• Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives. 

Roster of uniques   

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where, regardless of background or beliefs, you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).