Coordinator - Sportsbook Promotions & CRM

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the Position?

This role will be a key contributor within the CRM & Promotions team, supporting CRM initiatives for online Sportsbook. The position will play an important role in executing customer communications and promotional campaigns that drive acquisition, conversion, retention, and reactivation.

Working cross-functionally with Product, Marketing, Commercial, Operations, Data, and Regulatory teams, you will support the execution of customer engagement initiatives that align with business objectives and regulatory requirements.

Responsibilities for this role include:

• Execute CRM and promotional campaigns

• Coordinate pre-planned, seasonal, and real-time campaigns to align with customer needs and commercial objectives

• Own day-to-day campaign setup, QA, deployment, and reporting across CRM and promotional tools

• Ensure all messaging and promotional materials are accurate, compliant, and delivered on schedule

• Partner with stakeholders to implement campaign mechanics, targeting, offer structures, and messaging

• Track and report on campaign performance, identifying optimization opportunities

• Execute testing plans and support continuous improvement initiatives

What Are We Looking For?

We’re seeking someone with a strong understanding of real money online gaming customers and how CRM and promotional strategies drive engagement with the Sportsbook product. The ideal candidate will have:

• 2+ years of experience in CRM, promotions, or lifecycle marketing within online gaming, sportsbook, casino, or a similar digital industry

• Experience working with CRM platforms (e.g., Braze, Optimove) and/or promotional management tools

• Strong attention to detail and ability to manage multiple campaigns simultaneously

• Comfort working in a fast-paced, launch-focused environment

• Ability to interpret performance data and translate insights into actionable improvements

• Strong written and verbal communication skills

• Experience collaborating with cross-functional teams including commercial, product, and compliance

• An understanding of regulatory considerations across different jurisdictions (Canada experience is a plus)

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment

• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).