Coordinator - CRM

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer’s interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

Reporting to the CRM Casino Manager, you’ll be an essential part of the Promo & CRM team — learning the ropes of Hard Rock Digital’s online casino operation from the ground up. Working alongside product, marketing, commercial, operations, data, and regulatory teams, you’ll execute day-to-day CRM and promotional campaigns that keep our players engaged and coming back for more. This is a foundational role for someone who is eager to build expertise, ask great questions, and grow fast in a high-energy, player-first environment.

Responsibilities for this role include:

CRM & Communications

• Execute day-to-day CRM campaign setup including audience builds, send QA, and deployment checklists across email, push, and SMS channels.

• Coordinate pre-planned and real-time messaging to align with player needs and business objectives, escalating blockers quickly.

• Review and validate all copy and creative materials for accuracy, quality, and compliance before deployment.

• Ensure all CRM communications are deployed accurately and on time to meet established deadlines.

Promo Operations

• Build and configure player bonuses, offers, and onsite banners with guidance, working with cross-functional teams to deliver a seamless player experience.

• Track daily and weekly promotional pacing against targets, flagging anomalies to your manager.

• Maintain organized documentation of completed work, ensuring all campaign records are accurate and up to date.

• Follow established SOPs for offer builds and segment uploads, raising questions rather than guessing when something is unclear.

Cross-Functional

• Build familiarity with our marketing technology platforms (e.g., Braze) and begin developing hands-on expertise in their capabilities.

• Coordinate routine requests with Creative and Customer Support teams, communicating status and escalating issues to your manager rather than letting them go unaddressed.

• Support A/B tests and personalization initiatives by executing assigned tasks accurately and flagging results to the broader team.

• Maintain availability for on-call weekend coverage to support live campaign execution during peak player activity.

What are we looking for?

We’re looking for a curious, detail-oriented self-starter who is excited to build a career in online gaming. You don’t need to have all the answers on day one — you need to ask great questions, care deeply about getting things right, and bring energy to a fast-moving team. To be successful in this role, you will have:

• Entry-level to 1 year of experience in CRM, digital marketing, or a related field. Online gaming or sportsbook experience is a plus but not required.

• Familiarity with CRM or marketing platforms (e.g., Braze, Optimove, Salesforce Marketing Cloud) — hands-on experience is a bonus; a willingness to learn fast is a must.

• Demonstrated interest in or hands-on experience with online casino operations, including slot machines, table games, and promotional mechanics like free spins, deposit matches, and bonus structures.

• Strong attention to detail — you catch errors before they go live and take quality seriously.

• Clear written and verbal communication skills; comfortable asking clarifying questions and flagging blockers early.

• Ability to stay organized and manage your time across multiple tasks in a fast-paced environment.

• A genuine curiosity about players — you think about the experience on the other side of the campaigns you execute.

• Team player who collaborates well and supports peers; no job is too small when the team needs it.

• Availability for on-call weekend coverage to support live campaigns during peak player activity.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include: 

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment 

• Startup culture backed by a secure, global brand 

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).