Content Manager

Let’s start with the role

The Content Manager will own two key areas for the Ontario market:

1. On-site communications and Visuals – ensuring that all site content, both customer-facing and functional is localized, campaign-aligned, and optimized for engagement and clarity.
2. CRM communications and Support – creating and maintaining high-quality customer messaging across email, SMS, and push channels, plus supporting the CRM Manager with campaign administration and coordination tasks.

This role requires a balance of copywriting skill, content management expertise, and cross-departmental coordination. You will act as the English subject matter expert, ensuring every message and visual is clear, concise, customer-first, and relevant to the Canadian market.

Own On-Site Communications and Visuals

• Take full ownership of  all Ontario market on-site content, ensuring localization, relevance, and customer-first messaging.
• Work closely with Content HQ team to maintain and update content across content databases and tools (Sportsbook platform, Localisation platform, Content Management System, etc.);
• Write, edit, and proof on-site copy (banners, promotions, game descriptions) with clarity and brand alignment.
• Liaise with Trading and Gaming teams to prioritize banners, games, and content sections based on campaign relevance and customer impact.
• Collaborate with CRM, Performance and other key stakeholders  to ensure on-site campaigns align with broader local and global brand activity, creating performance assets and CRM/on-site assets as needed.
• Partner with SEO to review and localize articles for the Canadian audience.
• Monitor competitor sites to identify new opportunities and best practices.
• Use data and analytics to guide on-site placements and content decisions.

Own CRM Communications and Support

• Write and proof CRM copy for email, SMS, and push notifications, ensuring clarity, compliance, and customer focus.
• Support the CRM Manager with administrative campaign tasks, such as:
• Creating CMS articles for sportsbook missions or calendar offers.
• Drafting and updating terms & conditions pages.
• Raising JIRA tickets for creative requests and campaign delivery.
• Liaising between departments to gather information or resolve content-related queries.
• Raising and tracking tickets for customer-facing issues related to CRM campaigns.
• Ensure CRM creatives are aligned with campaign visuals and messaging.

What You Will Bring:

• Excellent command of English (native or near-native), with proven ability to write clear, concise, and engaging customer-facing content. Attention to detail is non-negotiable.
• Minimum 3 years’ proven experience in content management and/or customer-facing communications (e.g., marketing, CRM, or editorial), with a track record of writing clear, engaging, and customer-first content and optimizing digital touchpoints for clarity and conversion.
• Experience in a regulated industry (e.g., online gaming, fintech, financial services) strongly preferred.
• Familiarity with the Ontario market or Canadian audience is an advantage; knowledge of American sports is a plus but not essential.
• Hands-on experience with content management systems (CMS) and working knowledge of SEO best practices.
• Ability to interpret data to guide content prioritization and effectiveness.
• Strong organizational skills and the ability to manage multiple priorities across departments.
• Proactive problem-solving skills and willingness to take ownership of tasks.
• Growth mindset and eagerness to learn.
• Comfortable working in a fast-paced environment and occasionally during Canadian hours (2–3 days/week).

Kaizen Gaming Perks

• Hybrid way of working
• A buddy will support you with your onboarding
• Competitive pay and bonus scheme
• ‍⚕ Private health insurance for you and your family
• Monthly meal allowance
• ⭐Developmental 360° feedback framework
• Unlimited access to Udemy & continuous training
• #LI-Hybrid
• #LI-NK2