Content Manager

Job Title: Content Manager, France 

Location: Malta

Reports to: Country Lead, France

Grade: M2

PokerStars SEU: A growth story you can be part of 

Flutter is the world’s largest online sports betting and iGaming group, listed on both the London and New York Stock Exchanges. 

We’re now turning up the focus on PokerStars Southern Europe covering France, Portugal and Spain. With over $150m in annual revenue and strong market growth, this is a business with huge potential. To unlock it, we’re shifting to a regionally led, locally focused model with autonomy, ownership and the backing of Flutter’s global scale. 

We’re building a dynamic team to shape this next chapter, and we’re looking for energised, collaborative, and commercially minded individuals who are excited to contribute to the vision, help craft the strategy, and foster a winning culture together. 

Role Overview 

As the Content Manager for PokerStars.fr, you will lead all Customer Marketing communication channels across the French platform, including website, push, email, and in product communications. 

You will be responsible for writing compelling and compliant French content and lead the planning, briefing and creation of high-quality customer communications assets that drive commercial objectives while maintaining brand consistency.   

What you’ll do: 

Content Planning and Management 

• Develop and implement comprehensive communication plans across all customer touchpoints  

• Create content calendars aligned with commercial objectives and promotional activities 

• Ensure all content adheres to French tone of voice (TOV) and PokerStars brand guidelines 

• Collaborate with commercial teams to support product launches, promotions, and campaigns 

Content Creation  

• Lead the creation of customer-facing content in French across multiple channels, ensuring Copywriters, Studio, Website and Channel Teams are briefed correctly and have the correct assets available in accordance with SLAs 

• Write and edit compelling copy for emails, push notifications, website content, and in-app messaging 

• Develop engaging content that drives player acquisition, retention, and reactivation 

• Maintain content consistency across all platforms and touchpoints aligned with wider Marketing channels. 

Compliance & Quality Assurance 

• Ensure all content meets French regulatory requirements and responsible gaming standards 

• Work closely with legal and compliance teams to maintain adherence to local regulations 

• Implement quality control processes for all customer communications 

• Stay updated on French gambling advertising regulations and guidelines 

Performance & Optimization 

• Monitor content performance metrics and KPIs 

• Conduct A/B testing to optimize messaging effectiveness 

• Analyze customer engagement data to inform content strategies 

• Report on content performance and provide recommendations for improvement 

Collaboration

• Collaborate with Network, Marketing, and Commercial teams 

• Collaborate with design teams for visual content requirements 

• Coordinate with wider commercial team for campaign execution 

What you’ll bring: 

• Native-level French language skills with excellent written communication 

• 3-5 years of content management experience, preferably in gaming/gambling industry 

• Demonstrable experience in multi-channel content creation 

• Strong understanding of French market and cultural nuances 

•  Experience with content management systems and marketing automation tools 

• Knowledge of French gambling regulations and responsible gaming requirements 

Desirable 

• Experience with PokerStars or similar iGaming brands 

• Understanding of poker 

What you’ll get: 
Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.