Commercial Manager

Job title: Commercial Manager

Location: Malta/Ceuta/Dublin

Overview of the role:

We’re looking for a Commercial Manager Commercial Manager to help drive its next phase of growth. In this strategic role, you’ll own key customer journeys and metrics including KYC completion, retention, and lifecycle conversion for key growth market.

Reporting to the Head of Commercial, you’ll improve customer experience, loyalty, and share of wallet while ensuring regulatory compliance. You’ll turn customer insight and regulatory change into commercial opportunity through data, testing, and optimisation.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.

What you’ll do:

• Own and improve customer metrics including KYC, retention, and lifecycle conversion.

• Lead strategic commercial and compliance initiatives that drive CVM, loyalty, and share of wallet.

• Design and optimise customer journeys across onboarding, generosity, and lifecycle stages.

• Translate regulatory and compliance change into better customer experiences and sustainable commercial outcomes.

• Own strategy and execution of major initiatives across KYC, payments, onboarding, and safe gambling.

• Embed a test-and-learn culture using data, customer insight, and experimentation to maximise performance.

• Ensure strong early-life engagement to reduce friction, increase loyalty, and protect long-term value.

• Monitor performance trends, identify risks and opportunities, and convert insight into clear commercial actions.

• Deliver clear commercial reporting and y insights across revenue, customer, and journey metrics.

• Work cross-functionally with Commercial, Product, Marketing, CRM, Compliance, and Operations to drive aligned execution.

What you’ll bring:

• Previous experience within the sports betting, gaming, or wider iGaming industry, with a strong understanding of the market and audience.

• Commercially minded, analytical, and strategic, with strong planning and execution capability.

• Customer-obsessed, passionate about designing seamless, high-impact experiences.

• Experience in fast-paced digital businesses; gaming or betting experience is a plus.

• Proactive self-starter who adapts quickly to changing market and regulatory environments.

• Strong cross-functional collaborator and influencer across Product, Marketing, Analytics, Compliance, and Ops.

• Clear communicator, comfortable with ambiguity, able to balance long-term strategy with hands-on delivery.

It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life assurance and partial & permanent disability insurance

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an on-site gym.

*Benefits may vary based on location*

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

Betfair International is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.