Chinese Marketing Manager

Key Responsibilities

1. Advertising Campaigns & Media Buying

• Plan, implement, and optimize performance-based advertising campaigns across multiple channels (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Analyze and report on campaign performance, ensuring maximum ROI.
• Negotiate and manage relationships with media vendors to secure cost-effective ad placements.

2. Email Marketing

• Develop, execute, and manage email marketing campaigns, including newsletters, promotional emails, and customer engagement sequences.
• Segment and maintain email lists for targeted messaging and high engagement rates.
• Monitor, analyze, and report on email campaign performance (open rates, CTR, conversion rates, etc.) to refine strategies.

3. Database Management & CRM

• Manage and optimize the customer database (HubSpot), ensuring data accuracy and segmentation for targeted campaigns.
• Leverage CRM tools to nurture leads, track customer behavior, and automate communications.

4. Partnerships & Strategic Alliances

• Identify, negotiate, and manage partnerships and collaborations with relevant brands, influencers, and industry leaders.
• Develop joint marketing initiatives to boost brand awareness and lead generation.
• Track partnership success and ensure alignment with business goals.

5. Marketing Automation

• Implement and optimize marketing automation workflows to increase lead generation and sales conversions.
• Set up and maintain marketing funnels, nurturing campaigns, and customer journeys using automation tools.
• Continuously test and optimize workflows to maximize efficiency and results.

6. Reporting & Analysis

• Regularly analyze key marketing metrics (traffic, leads, conversions, ROI) and provide actionable insights to senior management.
• Produce reports and dashboards to track campaign performance across channels.

7. Collaboration & Strategy

• Work closely with creative, content, and sales teams to align marketing campaigns with business objectives.
• Participate in strategic planning and execution of marketing initiatives.

Qualifications

Experience:

• Minimum 3 years in marketing, with strong experience in digital advertising, email marketing, media buying, CRM management, and marketing automation.

Skills:

• Proficient in Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Expertise in email marketing tools and CRM platforms (e.g., Mailchimp, HubSpot).
• Hands-on experience with marketing automation and campaign optimization.
• Excellent project management, communication, and negotiation skills.
• Strong analytical mindset with ability to interpret data and drive decisions.

Language:

• Native Mandarin.
• English proficiency at C1 level or higher (written and spoken).

Education (Preferred):

• Bachelor’s degree in Marketing, Business, or a related field.