Channel Manager

Job Title: Channel Manager

Location: Ceuta

Grade: I4.2

PokerStars SEU: A growth story you can be part of

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.

As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.

Build the life you want, while making your mark on the future of PokerStars SEU.

Role Overview

We are seeking a highly skilled Channel Manager to join PokerStars.es commercial team. This role is responsible for the end-to-end management, optimization, and execution of our email and push notification.

The ideal candidate will have a deep understanding customer communications within the Spanish online gaming industry. They will be passionate about delivering personalized, timely, and relevant communications that drive customer engagement, retention, and lifetime value.

What you’ll do:

• Channel Planning: Develop and implement customer communications across email and push to support customer marketing initiatives

• Campaign Management: Lead the end-to-end process of marketing campaigns across all assigned channels, from briefing and segmentation to deployment and post-campaign analysis. Ensure all campaigns are on-brand, on-time, and aligned with regulatory requirements.

• Channel Optimization: Continuously test and optimize channel performance through A/B testing, multivariate testing, and other experimentation methods. Focus on improving key metrics such as open rates, click-through rates, conversion rates, and churn reduction.

• Customer Segmentation & Personalization: Work closely with Generosity, Marketing and Data teams to develop customer segments. Leverage data and insights to create highly personalized and relevant messages that resonate with different customer cohorts.

• Performance Reporting: Track, analyze, and report on key performance indicators for each marketing channel. Provide regular insights and recommendations to stakeholders on channel effectiveness and areas for improvement.

• Regulatory Compliance: Ensure all communications are fully compliant with gambling regulations and data protection laws (e.g., GDPR). Stay up-to-date with evolving regulations and industry standard processes.

• Partner Collaboration: Collaborate effectively with cross-functional teams, including Product, Brand, CRM, Data, and Compliance, to align on marketing initiatives and ensure a seamless customer journey.

• Technical Management: Oversee the technical integration and performance of marketing platforms and CRM tools. Troubleshoot any technical issues that arise.

What you’ll bring:

• Experience: Proven experience in a similar CRM or customer marketing role, specifically managing channels like email, push, or SMS, preferably within the gambling, gaming, or a highly regulated e-commerce sector.

• Technical Proficiency: Hands-on experience with at least one major marketing automation platform (e.g., Selligent, Optimove, etc.). A solid understanding of data segmentation tools and principles is crucial.

• Analytical Attitude: Strong analytical skills coupled with the capacity to interpret data, identify trends, and make data-driven decisions. Proficient in using analytics tools (e.g., Google Analytics, Tableau, etc.).

• Regulatory Knowledge: A strong understanding of the compliance and responsible gambling regulations governing the gambling sector in key markets (e.g., UKGC, MGA).

• Communication: Excellent verbal and written communication skills with the ability to clearly articulate strategies and results to various partners. Spanish language desirable

• Attention to Detail: Meticulous attention to detail, particularly in campaign setup, QA, and compliance checks.

• Dedicated to Outcomes: A proactive individual with a history of improving important business measures (e.g., retention, lifetime value, engagement).

What you’ll get:

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life assurance

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/