Casino Content Specialist

What are we building? 

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer’s interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space – ready to join us?

Our growing Casino Content team plays a critical role in shaping how players discover, understand, and engage with the Hard Rock Bet online casino experience. You will be at the center of this effort, driving the creation, optimization, and publishing of high-impact casino content that elevates our product, strengthens our SEO presence, and supports our mission to deliver the best online casino experience in the industry. This is an opportunity to help build and scale a key function from the ground up, supported by the power of a global brand and the agility of a fast-moving, innovative team.

What’s the position?

This role is a hands-on Casino SEO Specialist focused on creating, optimizing, and managing the content that powers Hard Rock Bet’s online casino experience. You will research topics, generate and refine AI-assisted content, collaborate with editors, publish pages in WordPress, and monitor performance across our SEO and analytics tools. You will work closely with the Director of Casino Content, Project Managers, and other cross-functional teams to ensure every piece of content is accurate, engaging, and aligned with our broader casino strategy. This position is ideal for someone who understands online casinos, thrives in a fast-paced environment, and takes pride in delivering clean, organized, high-quality content that drives measurable results.

Key Responsibilities

Content Creation & Editorial Workflow

• Create and refine content using AI tools and LLM workflows, ensuring accuracy, SEO alignment, and strong casino subject-matter quality.

• Collaborate with editors to finalize content before publication.

• Support ongoing development and maintenance of slot and table game pages, category hubs, promos, and evergreen editorial.
  
  

Publishing & CMS Management

• Upload, format, and publish content in WordPress, including images, metadata, internal linking, and on-page SEO.

• Ensure all published content meets UX, brand, SEO, and compliance standards.

• Maintain clean, consistent formatting and structure across the content library.
  
  

SEO Research & Performance

• Perform keyword research, competitive analysis, and trend monitoring using Semrush, Ahrefs, Google Search Console, and related tools.

• Monitor post-publish performance and provide clear insights and reporting to the Director of Casino Content.

• Identify and execute ongoing optimization opportunities across the casino content ecosystem.
  
  

Project Coordination & Cross-Functional Work

• Work closely with the Director of Casino Content, Project Managers, SEO, design, social, and other teams.

• Prepare and submit creative design and development requests as directed.

• Support cross-team initiatives and ensure content aligns with broader product, marketing, and campaign needs.
  
  

Organization & Workflow Management

• Maintain organized tracking systems for all content projects, versions, and approvals.

• Manage multiple workflows, shifting priorities, and deadlines in a fast-paced environment.

• Contribute to continuous improvements across content quality, processes, documentation, and publishing workflows.

What are we looking for?

A highly organized, detail-focused contributor who understands casino gaming and can produce, refine, and optimize content that drives player engagement and organic growth.

The ideal candidate will have:

• Strong understanding of and a passion for casino games, online casinos, and how they work, including slot mechanics, RTP, volatility, and player experience drivers.

• Hands-on experience with WordPress and digital publishing workflows.

• Proficiency with Semrush, Ahrefs, Google Analytics, Google Search Console, and other SEO tools.

• Strong writing, editing, and SEO skills with the ability to evaluate, improve, and fact-check AI-generated content.

• Experience using LLMs or AI-powered content tools (a plus).

• Exceptional attention to detail.

• Ability to collaborate effectively with editors, designers, SEO specialists, PMs, and other teams as needed.

• Highly organized with the ability to manage shifting priorities and multiple concurrent projects.

• A proactive, positive, solution-oriented mindset.

• 2–3+ years in SEO, content creation, digital publishing, or related fields; iGaming experience is a strong advantage.

What’s in it for you?

We offer our employees more than just competitive compensation.

Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Flexible work-from-home or office hours

• Startup culture backed by a secure, global brand

• Opportunity to help shape the future of the Casino product

Roster of uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).