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Who we are
We’re part of Super Group, the NYSE‑listed digital gaming company behind some of the world’s leading Sports and iGaming brands.
Betway is one of Africa's leading sports betting and gaming brands, operating across eight markets on the continent. In Africa, we power one of the most engaged sports-betting communities in the country — spanning football, rugby, cricket, tennis and beyond. Our social media presence is central to how we connect with fans, celebrate sport and drive brand love in a fast-moving, competitive market
Who we’re looking for
The Brand Social Lead is a creative leadership role responsible for defining and elevating the craft, design quality, and visual expression of the brand across all social channels. This role focuses on shaping how ideas are executed ensuring that every piece of content meets the highest standards of storytelling, design, and brand consistency.
Why we need you
Working closely with social teams, studios, and agency partners, the Brand Social Lead provides clear creative direction on visual identity (VI), design systems, and best practices. They ensure that social output is not only consistent but creatively distinctive, high-quality, and aligned with the overall brand vision.
This is not a publishing or community management role, this is about craft, creative direction, and executional excellence at scale.
What you’ll be doing
Duties include, but are not limited to:
Creative Craft leadership
Own and evolve the application of the brand’s visual identity across social channels
Translate brand guidelines into clear, usable frameworks for social execution
Ensure consistent use of typography, colour, motion, layout, and imagery
Balance consistency with flexibility to enable creative expression within guardrails
Design Standards & Best Practice
Establish and maintain best practice guidelines for social design and content creation
Create toolkits, templates, and systems to enable scalable, high-quality output
Drive continuous improvement in craft across static, motion, and video content
Stay close to emerging design trends and translate them into brand-relevant execution
Campaign Craft & Execution
Partner with Brand and Creative Leads to ensure campaign ideas are executed to the highest standard on social
Guide how campaign assets are adapted and crafted for social environments
Ensure strong attention to detail in every asset, from headline hierarchy to motion transitions
Elevate campaigns through thoughtful, high-quality execution rather than volume
Consistency Across Markets
Ensure creative consistency across all regions and markets
Guide local teams on applying brand and design systems correctly
Support market adaptations without compromising core creative integrity
Maintain a unified and recognisable brand presence globally
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve Business objectives.
Essential skills you’ll bring to the table
The necessary skills that we require for this role include:
A strong creative leader with a background in design, art direction, or content creation
Deep experience in social content, with a focus on craft and execution
Portfolio demonstrating high-quality, design-led work across digital and social
Exceptional eye for design, detail, and visual storytelling
Strong understanding of visual identity systems and how they translate into content
Ability to guide and improve creative output through clear, constructive feedback
Strong understanding of production across static, motion, and video
Able to balance creative ambition with scalable execution
Actively involved from the outset of campaign development to shape how ideas will be crafted and executed on social
Acts as the final creative gatekeeper for social quality and brand expression
Consistently high-quality, design-led social output across all channels
A clear, distinctive, and recognizable brand presence in every market
Social content that reflects strong craft, attention to detail, and creative integrity
Teams and partners producing better work through clear standards and direction
Scalable systems that enable quality at volume without compromising creativity
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
Operational leadership – driving structure, clarity, and accountability
Production expertise – deep understanding of creative execution pipelines
Strategic prioritisation – balancing competing demands effectively
Problem-solving mindset – anticipates and resolves issues early
Collaboration – connects teams across geographies and disciplines
Quality control – ensures consistently high creative output
What you’ll get back
We offer a great variety of personal and professional benefits to help you thrive at Betway Africa and Super Group. This includes:
We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
Be part of that Superclass feeling
At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 19 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.
Game on!
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!