Brand Marketing Co Op

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Brand Marketing Co-Op, you'll help shape how players connect with the DraftKings brand at every touchpoint. You'll support strategic initiatives that bring our brand positioning to life across the customer journey, partnering with teams and partners to launch campaigns that drive engagement, loyalty, and growth. This is a hands-on opportunity to build your marketing skills while working on impactful projects in a fast-paced, creative environment.

What You'll Do

• Support the development of briefs and partner with Creative and Channel Marketing teams to launch campaigns that reinforce our brand positioning.
• Assist in building creative strategies for promotional periods and key brand moments.
• Coordinate cross-functional activities, manage timelines, and ensure deliverables are completed on schedule.
• Collaborate with stakeholders and external agencies to execute brand initiatives across the organization.
• Manage workflows and logistics for campaign execution, including campaign recaps and reporting.
• Optimize campaigns by tracking performance, analyzing results, and sharing best practices.
• Champion our brand positioning and tone of voice across multiple touchpoints.

What You'll Bring

• Currently enrolled in a Bachelor’s degree program in Marketing, Communications, or a related field.
• Knowledge of modern marketing channels such as digital, experiential, and social; previous marketing or sports marketing experience is a plus.
• Strong communication and presentation skills, both written and verbal.
• Ability to collaborate effectively and build cross-functional relationships.
• Organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Creative problem-solver with a self-starter mindset and a willingness to take on projects big and small.
• Familiarity with our brand and competitive landscape is a big plus.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US hourly rate for this full-time position is 24.62 USD - 30.77 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.