Brand Manager - Sports (m/f/d)

Company Description

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.GeneralH15 Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

Job Description

We are seeking a dynamic Brand Manager with a genuine passion for sports and the gaming industry to join our marketing team. The ideal candidate will have a strong background in brand management, excellent project management skills, and a deep understanding of sports marketing—ideally within the DACH gaming market.

As a Brand Manager, you will play a key role in developing and executing brand strategies that strengthen our brand presence, engage our target audience, and drive business growth.

Brand Strategy Development

• Support the development and implementation of comprehensive brand strategies to enhance brand equity, awareness, and loyalty within the iGaming sector.
• Assist in defining brand positioning, value proposition, and key messaging that resonates with our target audience.

Market Research & Analysis

• Conduct market research to understand consumer behavior, market trends, and the competitive landscape.
• Analyze data to inform brand strategies and measure the effectiveness of initiatives.

Brand Communication

• Oversee the creation and execution of sports and games marketing campaigns across digital, social media, content, and offline channels.
• Ensure consistent brand messaging and visual identity across all platforms.

Product & Promotions Coordination

• Collaborate with product teams to ensure brand alignment in new game launches and updates.
• Develop and manage promotional activities, tournaments, and events to drive engagement and retention.

Cross-Functional Collaboration

• Work closely with performance marketing, product development, and customer service teams to ensure brand consistency and alignment with business objectives.

Performance Monitoring & Reporting

• Track and analyze campaign performance using KPIs.
• Prepare regular reports with insights and recommendations for improvement.

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–3+ years of experience in a marketing environment, preferably within iGaming, entertainment, or sports.
• Highly experienced in offline and online sports marketing or sponsorships.
• Strong knowledge of the DACH media landscape.
• Solid understanding of digital marketing channels and tools relevant to gaming or e-commerce.
• Excellent analytical skills and ability to leverage data for decision-making.
• Strong communication and interpersonal skills.
• Creative thinker with a passion for innovation and gaming.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• Annual Group Bonus Plan
• Food vouchers – 138 EUR per month (working full.time)
• Annual Holiday – 5 weeks per year, plus local public holidays
• Additional ‘It’s Your Game’ day off – 1 day
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Life Insurance / Personal Disability Insurance / Critical Illness Insurance
• Hybrid working – 2+ days in the office
• Sharesave Scheme
• Paid subscription to the mental wellbeing app Unmind and the training portal Udemy
• Referral Program 
• Amazing social events including EOY party
• Special day(s) off: birth of child, marriage, moving household, etc.
• Special offers / reductions: pharmacy, Magenta, Erste Bank

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.