Brand Copywriter - Multi-Brand Communications

Entain Australia & New Zealand is fearlessly transforming the racing, sports, and entertainment landscape - reimagining how customers experience their favourite brands.

As part of a global powerhouse operating in over 40 countries with nearly 30,000 people, we’re home to leading ANZ names like Ladbrokes, Neds, TAB, and Betcha.

Across Entain ANZ, we’re shaping the future of sport and gaming entertainment through creative innovation, storytelling, and technology - creating experiences that connect with millions of fans.

This is where craft meets strategy.

As our Brand Copywriter, you’ll define how some of the most recognised names in sport and entertainment sound. From the excitement of Ladbrokes to the energy of Neds, the legacy of TAB, and the next-gen edge of Betcha - you’ll help each brand speak in its own voice, while ensuring a unified story across the portfolio.

You’ll play a key role in evolving our tone-of-voice frameworks and guiding how brand storytelling flows through every stage of the marketing funnel – from awareness to loyalty.

If you’re a writer who thinks strategically, understands how language builds brands, and can influence creative direction through words, this is your chance to shape something bigger.

Ideally based in our Brisbane office, we work in a hybrid model that balances collaboration and flexibility.

Here’s a snapshot of how you’ll make an impact:

• Define, craft, and evolve the tone of voice for each brand across all channels.
• Translate brand positioning and strategy into distinctive, emotionally resonant storytelling.
• Write for every touchpoint - ATL, digital, social, and in-venue experiences.
• Develop message hierarchies and frameworks that guide communication across the funnel.
• Partner with Brand Architects, Creative, Media, and Production teams to bring campaigns to life.
• Act as guardian of brand voice, ensuring consistency and connection across every audience interaction.

• Proven experience as a copywriter or brand storyteller across ATL, digital, and social campaigns.
• Deep understanding of tone of voice, brand language, and persuasive storytelling.
• Skilled at writing for multiple brand personalities and audience segments.
• Confident collaborator - able to partner with strategists, creatives, and media teams to align copy with brand intent.
• Excellent attention to detail, grammar, and rhythm with a sensitivity to how language makes people feel.
• Experience in agency or high-tempo brand environments and familiarity with testing and message optimisation is ideal.

At Entain, it’s more than a job - it’s a place to grow, connect, and make an impact. We value individuality, celebrate collaboration, and create space for bold ideas that move people. Here, you’ll help shape the voice of some of Australia and New Zealand’s most recognised brands - while developing your own craft in a supportive, ambitious team.

• Hybrid & Flexible: Balance your life and work.
• Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
• Wellbeing Perks: Support for your health and happiness.
• Workday Extras: Free breakfast, snacks, and onsite barista.
• Office Vibes: Pool table, live sports, and fun social activities.

Entain, there’s nothing like it.

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now. Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.