Associate Sports Content Executive - Flutter UKI, Hybrid
About Betfair Romania Development:
Betfair Romania Development is the largest technology hub of Flutter Entertainment, with over 2,000 people powering the world’s leading sports betting and iGaming brands. Exciting, immersive and safe experiences are delivered to over 18 million customers worldwide, from our office in Cluj-Napoca. Driven by relentless innovation and commitment to excellence, we operate our own unbeatable portfolio of diverse proprietary brands such as FanDuel, PokerStars, SportsBet, Betfair, Paddy Power, or Sky Betting & Gaming.
Our Values:
The values we share at Betfair Romania Development define what makes us unique as a team. They empower us by giving meaning to our contributions, and they ensure that we consistently strive for excellence in everything we do. We are looking for passionate individuals who align with our values and are committed to making a difference.
Win together | Raise the bar | Got your back | Own it | Positive impact
About Flutter UKI
Flutter UK & Ireland are the UKI region of Flutter Entertainment. They unite a dozen brands including powerhouses Paddy Power, Betfair, Tombola and Sky Betting & Gaming, bringing together hundreds of teams and thousands of colleagues, who create trusted entertainment for millions of customers every week.
The Team
The Promotions and Content team are responsible for keeping Paddy Power, Betfair & Skybet customers safe and engaged. Sitting in the wider Marketing Operations function, this team create promotional mechanics, landing pages and onsite content across our sports and gaming sites. Crucially, the team must ensure there is a 100% quality of execution through quality control processes across several tools and regularly review to adapt to the evolving marketplace.
The team will measure success through opt-in rates, click to bet rate and overall conversion of our customers.
The Role
You will be responsible for managing operational tasks and processes that will facilitate the business in delivering the best customer experience and product offering.
Our teams deal with promoting events via promotional banners, quick links, promotions live video and many other content areas ensuring we are offering the best content experience for our customers on site is up to date and relevant for our customers.
As globally sports events take place nonstop, this role involves evening shifts and weekends.
Essential Skills & Experience
- Adaptability: be able to adapt quickly in fast pace environment
- Effective collaboration: work cooperatively and partner with others across the organization to get work done
- Ability to seek to improve, optimize and evolve current working practices to drive efficiency and quality
- Effectiveness in communication to other team members and various stakeholders .
- Customer obsessed by providing operational excellent services .
- A quick and creative problem-solving mind: observe and analyse situations and come back with decisions based on facts.
Desirable Skills & Experience
- Sports and betting knowledge.
- Operational experience and working in a fast paced environment is an advantage.
Key Responsibilities
- Content Creation and Placement: Create different type of promo banners (place image, text,logos,URLs,etc) promoting different sports events or other important announcements based on Commercial/Marketing direction;deploy multiple content areas,starting from promotion badges placement on events, quick links,special selections to create tabs, event/competition views,sport pages or an entire homepage view. In charge of content planning and scheduling based on Commercial priorities.
- Platforms and Regions: Deploy content in multiple CMS tools for channels like desktop,mobile, native covering UK&I and International regions (BF). Managing and identifing translation discrepancies and adress them to relevant teams or take owneship in resolving them. Monitoring video and livescore streams,offering support in case there are issues.(PP)
- Content Personalisation: Focusing on improving the onsite content in for different categories of customers in order to convert customers by placing targeted promotions using platforms like CPP or MovableInk. In charge of making different content splits per region or device type.Promoting racing/football/other sports by making different content changes during the day or days of the week based on customer`s needs and sports event calendar.
- Commercial/Brand area: According to commercial priorities,the team will create dedicated promo banners and carousels,working closely with CRM department to make sure their requests are fulfilled and corresponding content is placed in desired content areas to ensure the best onsite experience
- Event Page management: Add specific markets on tabs for event/sport level, create and place market blurbs,grids, template views.Searching for market types&IDs in multiple platforms.Working closely with Planning,Trading, Commercial and Analytics teams to setup the event view based on betting engagement reports.
- Quality Assurance & Testing: Conduct regular and timely content checks,correct identified errors and mitigate them by taking the necessary actions. Testing new and existing features in NXT and Prod environments. Identify any bugs/issues in order to ensure the best customer experience and address them to Product/Trading/Comercial teams to decide on the next steps. Focus on LOOP testing that is seen as a business priority, working closely with the commercial planning team to make sure resource allocation is set in place according to the test&learn roadmap in order to fulfil and achive the commercial goals.
- Teams Collaborations: Work closely with multiple teams like Brand/Design to create specific promo banners, giving also feedback on the quality of the creatives placed on different devices. Collaborate with Promo,Planning,Trading, Commercial, Product & APM teams and contribute with meaningful input.
- Queries & Meetings: Handle ad-hoc requests received via Slack/Email. Take part in daily/ad-hoc meetings or calls whenever required. Participate in demo sessions with Product teams or onsite planning with Commercial/Planning teams.
Ways of Working: Meets team’s KPIs with minimum errorss.Hands-on attitude regarding ad-hoc requests from different teams or outages where we are the point of contact for issue resolution. Seek to improve, optimize, and evolve current working practices to drive efficiency and quality. Escalate critical issues to the proper communication channels to ensure a speedy resolution.
Benefits:
- Hybrid & remote working options
- €1,000 per year for self-development
- Company share scheme
- 25 days of annual leave per year
- 20 days per year to work abroad
- 5 personal days/year
- Flexible benefits: travel, sports, hobbies
- Extended health, dental and travel insurances
- Customized well-being programmes
- Career growth sessions
- Thousands of online courses through Udemy
- A variety of engaging office events
Disclaimer:
We are an inclusive employer. By embracing diverse experiences and perspectives, we create a lasting, positive impact for our employees, customers, and the communities we’re part of. You don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you, let us know, and we’ll see how we can accommodate them.
We thank all applicants for their interest; however, only the candidates who best meet the job requirements will be contacted for an interview.
By submitting your application online, you agree that your details will be used to progress your application for employment. If your application is successful, your details will be used to administer your personnel record. If your application is unsuccessful, we will retain your details for a period no longer than three years, to consider you for prospective roles within the company.