What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
What’s the position?
Reporting directly to the RTE Manager, you’ll be primarily responsible for driving live customer engagement through the delivery of Hard Rock Digital's betting opportunities.
This role sits within the Real Time Engagement team and plays a critical part in driving bet count and handle during live sporting events.
With a passion for sports betting, your role will be to execute real time push notification campaigns that are relevant, accessible, engaging and industry leading at all times.
This position requires understanding that sports betting operates 24/7, with critical decisions needed during evenings, weekends, and major sporting events when customer activity peaks. Overall, the ideal candidate is strongly passionate about sports, the online sports betting space and has excellent communication and writing skills.
Responsibilities
Write live push notification copy for primary, secondary and niche sport events.
Execute push notification campaigns in Braze with proper naming conventions, audience segmentation, and control group configuration.
Identify the most popular and engaging betting opportunities and ensure they are positioned prominently within campaign messaging.
Implement A/B testing strategies to optimize messaging, timing, and audience targeting.
Monitor campaign performance in real-time and make data-informed adjustments during live events.
Work with Product Operations to ensure the app display complements engagement pushes for featured content.
Partner with CRM, Data, and Prod Ops to ensure messages are targeted and delivered cleanly through appropriate channels.
Coordinate with Trading on liability management and market availability for pushed selections.
Liaise with the Creative Department around rich push imagery requests.
What are we looking for?
0–2 years of experience in sportsbook operations, CRM, trading, customer engagement, or similar roles
Strong understanding of the sports calendar and betting markets (props, player markets, live betting, parlays)
Ability to work flexible hours, including evenings and weekends, aligned to major sporting events (NFL, NBA, NCAAF, Super Bowl, World Cup, March Madness, etc.)
Detail-oriented with strong organizational skills to manage multiple campaigns simultaneously
Ability to learn quickly, take on new instructions and apply those to your daily work will be essential
Preferred Qualifications:
Experience with Braze or similar campaign management platforms
Familiarity with responsible gaming regulations and compliance requirements
What’s in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:
Competitive pay and benefits
Flexible vacation allowance
A hybrid / remote working environment
Startup culture backed by a secure, global brand
Roster of Uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).