ASO Manager

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Red Interactive, we provide marketing and development services to online gaming clients to help them grow in the hyper-competitive UK online gaming market. We were founded in 2009 and have come a long way since then. We now power the marketing and technology of hundreds of sites in the UK. We are a personable, hands-on agency that cares deeply about innovation, constant improvement and setting high standards.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As our ASO Manager, you’ll play a key part in delivering supergrowth across our organic app store listings and will be key to taking us to the next level of ASO performance.

What you’ll do

Key Responsibilities

Global Portfolio Leadership

• Own and manage ASO performance across global markets, with priority focus on the UK, Ireland, Canada, Spain, Germany, Mexico, MENA, Africa and emerging markets

• Direct control of ASO strategy and optimisation for:

  • Betway International

  • Betway Africa

  • SPIN Casino

Additional Super Group Support

• Provide ASO training, guidance, and strategic consultation across:

  • Betway Scores

  • Jumpman

• Operate across a complex, multi-brand, multi-region ecosystem to ensure alignment and scalability

Strategic ASO Ownership

• Define and lead the global ASO strategy across all portfolios

• Establish and scale optimisation frameworks, testing roadmaps, and governance processes

• Own global standards for:

  • Metadata optimisation

  • Creative strategy and store assets

  • Conversion rate optimisation (CRO)

• Drive continuous experimentation, innovation, and insight generation

• Identify growth opportunities across markets, including localisation and emerging market expansion

Team Leadership

• Directly line manage ASO Leads and ASO Specialists across Betway and SPIN portfolios

• Set clear objectives, priorities, and performance standards for the team

• Provide coaching, development, and ongoing performance management

• Lead hiring, onboarding, and team scaling initiatives

• Foster a high-performance culture with strong accountability and collaboration

Data, Insights & Performance

• Own ASO measurement frameworks and global KPI tracking, including:

  • Install growth (organic and out-of-store)

  • Store conversion rate (CVR)

  • Keyword visibility and rankings

  • Ratings and reviews

• Develop and oversee reporting dashboards and performance reviews

• Conduct competitor analysis, market research, and category trend assessment

• Translate data into actionable insights to inform strategy and prioritisation

Cross-Functional & Cross-Brand Collaboration

• Partner with SEO, Product, CRM, Marketing, Creative, and regional teams to align ASO with broader acquisition strategies

• Support app launch strategies, market expansion, and localisation efforts

• Ensure compliance with platform policies and regional regulatory requirements

• Act as the ASO subject matter expert across the Super Group ecosystem, driving best practice adoption

Success Measures

• Growth in organic and total installs across key markets

• Improvements in store conversion rates and keyword visibility

• Successful rollout of global ASO frameworks and processes

• Team performance, development, and retention

• Effective cross-functional alignment and delivery of shared growth objectives

This role is critical in scaling ASO into a key growth channel for the business, ensuring consistent global standards while enabling local market success.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends

• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations

• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

• Experience in developing and executing customer retention strategies

• Proven experience in ASO strategy and execution across multiple markets

• Strong understanding of app store algorithms, keyword optimisation, and conversion drivers

• Experience managing and developing high-performing teams

• Highly analytical with strong data interpretation skills

• Ability to operate across multiple brands and stakeholders in a global environment

• Strong communication and stakeholder management skills

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability

• Ownership and accountability

• Initiating action

• Resilience

• Team orientation

• Integrity

• Innovation

What you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.

• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.

• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!