AIBC & AGS Paid Media Specialist

About the Role

We are seeking a results-driven Paid Media Specialist to manage and optimize paid advertising campaigns for two of our flagship brands: the AI & Blockchain Conference (AIBC) and the Affiliate Grand Slam (AGS). This role requires a strategic digital marketer who can drive registrations, brand awareness, and engagement across both B2B event properties through data-driven paid media campaigns.

Key Responsibilities

Campaign Strategy & Execution

• Develop and execute comprehensive paid media strategies across Google Ads, LinkedIn, Meta (Facebook/Instagram), Twitter/X, and other relevant platforms for both AIBC and AGS events
• Create campaign structures aligned with event timelines, targeting early-bird registrations, speaker announcements, and last-minute conversions
• Manage monthly and event-specific budgets efficiently, ensuring optimal ROI across both brands

Audience Targeting & Segmentation

• Build and refine audience segments for tech innovators, fintech, blockchain professionals, AI enthusiasts (AIBC) and affiliate marketers, iGaming professionals, performance marketers (AGS)
• Develop lookalike audiences and custom segments based on past attendee data and industry behaviors
• Implement account-based marketing tactics for high-value enterprise targets

Performance Optimization

• Monitor campaign performance daily, making real-time optimizations to improve CTR, conversion rates, and cost-per-acquisition
• Conduct A/B testing on ad creative, copy, landing pages, and audience segments
• Analyze campaign data to identify trends, insights, and opportunities for improvement
• Provide weekly and monthly performance reports with actionable recommendations

Creative Collaboration

• Work closely with the creative team to develop compelling ad assets that resonate with target audiences in both the tech/blockchain and affiliate marketing sectors
• Brief designers on platform specifications, best practices, and campaign objectives
• Ensure brand consistency across all paid media touchpoints

Landing Page & Conversion Optimization

• Collaborate with web developers to optimise landing pages for conversion
• Implement tracking pixels, UTM parameters, and conversion tracking across all campaigns
• Conduct heat mapping and user behavior analysis to improve user experience

Budget Management

• Allocate budgets strategically across channels, campaigns, and both brands based on performance data
• Forecast campaign spend and expected outcomes for stakeholder reporting
• Identify opportunities to scale successful campaigns while maintaining efficiency

Industry Knowledge & Innovation

• Stay current with paid media platform updates, algorithm changes, and industry best practices
• Research competitor strategies and emerging trends in both the tech/blockchain and affiliate marketing spaces
• Test new platforms, ad formats, and targeting strategies to maintain competitive advantage 

Required Qualifications

Experience

• 3-5 years of hands-on experience managing paid media campaigns, preferably in B2B/B2C events, SaaS, or technology sectors
• Proven track record of driving event registrations or lead generation through paid channels
• Experience managing monthly budgets of $100K+ across multiple platforms
• Department: Marketing
• Location: Remote or Global Offices
• Employment Type: Full-time

Technical Skills

• Expert-level proficiency in Google Ads (Search, Display, YouTube) and Google Analytics (GA4)
• Advanced knowledge of LinkedIn Campaign Manager for B2B targeting
• Strong experience with Meta Ads Manager (Facebook/Instagram)
• Familiarity with Twitter Ads, programmatic platforms, and retargeting strategies
• Proficiency with tracking and analytics tools (Google Tag Manager, conversion tracking, attribution modeling)
• Experience with A/B testing platforms and optimization tools

Analytical Skills

• Strong analytical mindset with ability to interpret data and translate insights into action
• Proficiency in Excel/Google Sheets for reporting and data analysis
• Experience with data visualization tools (Looker Studio, Tableau, or similar)