AI Creative Strategist

Stake is looking for an AI Creative Strategist to join us at our brand new Sydney CBD location within a hybrid working model!

We’re an Australian investing platform that helps ambitious people confidently grow their wealth. By offering seamless, immersive access to the share markets, we’ve empowered a new wave of investors. Stake has grown fast from a fintech startup into a robust financial services company. Today we have 750,000+ customers and more than A$5 billion under administration.

At Stake, we break barriers in everything we do. Just like our customers, we’re driven by ambition. Our desire for continuous growth is what creates the collaborative and high-performance environment we work in. Though we’re spread around the world, we’re a unified team moving towards a shared vision: to unleash the investor in everyone.

Join us as we continue to reshape the financial industry, inspiring investor confidence and celebrating our wins along the way

About this role

As the AI Creative Strategist, you will be responsible for the end-to-end creative production and output that powers our ability to efficiently acquire users through paid social. Reporting to the Growth Lead, you will own a high-output creative production engine that drives strategy, execution, and optimisation across social-first acquisition channels, with a focus on scaling creative volume and performance. You will combine performance marketing, creative strategy, and production to build a system designed for speed, scale, and iteration. This role shifts acquisition from channel management to creative systems, where success is driven by the volume, quality, and velocity of ad creative. You will be a key driver in achieving growth targets, working cross-functionally to translate insights into assets, and assets into measurable acquisition outcomes.

This is a unique opportunity where you’re able to utilise the most disruptive technology in performance marketing and will be given the reigns to create your vision for a world class production engine.

Key deliverables

• Creative-Led Acquisition Strategy and Planning Develop and execute acquisition strategies that prioritise creative output as the primary growth lever. Define clear targets, KPIs, and budgets across channels, with a focus on scaling creative volume, speed, and efficiency.
• Creative System Development Build and implement a modular creative framework. Structure ads into repeatable components (e.g. hooks, messaging, product, calls to action) and enable systematic production, testing, and iteration at scale.
• Campaign Development and Execution Lead the development and execution of data-driven campaigns. Ensure effective targeting, messaging, and creative output across all channels, with a focus on continuous production and rapid iteration rather than one-off campaigns.
• Testing and Experimentation Establish a rigorous testing framework for creative. Run high-frequency experiments, analyse performance, and iterate on promising concepts. Drive a culture of continuous experimentation and learning.
• AI-Driven Creative Optimisation Leverage AI tools to enhance creative production, including generating visuals, voiceovers, and variations. Use AI to accelerate workflows, improve performance, and scale iteration.
• Cross-Functional Collaboration Work closely with Product, Analytics, Design, and Marketing teams to align acquisition efforts with product roadmap, user experience, and broader marketing initiatives.

About you

Generally, Creative Strategists at Stake have a strong track record in acquisition or performance marketing, with 4+ years of relevant experience. They have a deep understanding of paid channels and a proven ability to drive measurable growth outcomes. They combine analytical thinking with creative judgment, and are comfortable working across strategy and execution. They are proactive, results-oriented, and thrive in fast-paced environments where testing and iteration are core to success. Experience working with creative production, UGC, or AI tools is highly regarded.

At Stake, we’re more interested in your attitude than your resume. If you believe this is a role you want to jump into, please apply and let us know why in your cover letter!

Benefits of working at Stake

You’ll have the opportunity to work with autonomy while learning from some of the best talent in the industry, playing a meaningful role in building a company that has loads of positive momentum and excitement around it. Having said that, we also have perks.

Please see on our Careers website the list of benefits under our Grow with Stake program. They include:

• Career relevant development and training with professional development allowance
• Up to 16 weeks of paid parental leave
• Childcare allowance
• Sonder - healthcare, safety support and EAP for you and your immediate family
• Additional leave types (Swap days, Bear Days, TOIL, Compassionate, Sorry Business)
• Discretionary performance bonus and talent referral bonus
• Employee Share Options scheme for senior leaders
• Stake products: SMSF 30% discount on yearly membership fee, $295 AUD annual trading credit and Stake Black account
• Recognition awards and team celebrations

Stake is an equal opportunity employer that values diversity. We’re proactive about providing an inclusive work environment and do not discriminate based on race, religion, nationality, gender, sexual orientation, age or disability status. We’re also endorsed by WORK180 as a great employer for women.

It all comes together to explain why Stake placed 1st in the 2024 AFR BOSS Best Places to Work list for the Banking, Superannuation & Financial Services category, across all of Australia and New Zealand.

So what happens next?

Once we've received your application, we'll give it the attention it deserves and you'll hear from us either way. We’re committed to responding to every applicant. If we think you’d be a good addition to our team, we’ll give you a call and from there, you'll cruise through our recruitment process.

To all recruitment agencies: Stake does not accept agency resumes. Please do not forward resumes to our jobs alias or directly to Stake employees. Stake is not responsible for any fees related to unsolicited resumes.