Acquisition & Adtech Product Owner

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. 
 
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”,  or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! 
 

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

• You’ll take ownership of work that gives us our competitive edge, including:
• Own the AdTech and marketing measurement roadmap – define a sequenced, outcome-driven roadmap across tracking, attribution, conversion signals and cross-channel reporting, aligned to the commercial priorities of Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display and Programmatic Ads
• Drive delivery – partner with the Marketing Data & Tracking Lead on delivery cadence, keep work moving against the roadmap, remove ambiguity, and make sure the team is always building the highest-value thing
• Prioritise and manage the backlog – own a single, transparent, prioritised backlog; write clear requirements, user stories and acceptance criteria; make the trade-off calls between quick wins and longer-term platform investment
• Monitor implementations – track live tracking feeds, attribution and conversion pipelines, and dashboards for health, adoption and accuracy, working with the engineering team to catch and resolve issues early
• Extract and prove value – define success metrics for every initiative (e.g. spend optimisation, attribution accuracy, reporting latency, data quality, decision speed), measure realised value, and demonstrate return on the work delivered
• Report back to business – be the single point of truth for “where are we, what’s next, and what’s it worth”; produce clear roadmap status, value-realised and risk reporting for marketing, analytics, finance and senior leadership
• Manage stakeholders and expectations – set realistic scope and timelines, communicate risks and dependencies early, run roadmap reviews and showcases, and influence across functions without relying on direct authority
• Own vendor and partner relationships – manage commercial and technical relationships with our adtech and martech vendors (attribution / MMP, tag management, measurement, data feed and programmatic partners), including SLAs, renewals, roadmap alignment and escalations
• Safeguard governance and compliance – ensure the roadmap respects privacy, consent and regulatory constraints (GDPR, cookie consent, browser and platform changes), partnering with the engineering team and Compliance
• Spot the next opportunity – stay ahead of the measurement landscape (signal loss, server-side and first-party strategies, identity, clean rooms, MMM and incrementality) and build the business cases that move us forward
• Success Measures
• To be demonstrated as direct result from the use of the adtech stack:
• Growth in customer acquisition and revenue contribution: Active Players, Open to Active Player conversion rate and CPA (Cost Per Acquisition)
  • Effectiveness of AdTech platforms and capabilities
  • Speed and impact of delivered product enhancements
• •           Quality of insights and decision-making enabled by data and attribution

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

•           At least 5 years’ experience as a product owner, product/programme manager or marketing technology lead bridging commercial and technical teams – ideally in adtech, martech or digital marketing operations

•           Deep understanding of the digital marketing and paid media ecosystem – Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display and Programmatic Ads – and how channels measure performance (CPA, ROAS, attribution)

•           Strong working knowledge of the marketing data and tracking stack: tag management (GTM / server-side GTM), attribution and conversion platforms (e.g. AppsFlyer, Firebase, Google Ads, Meta Ads), data pipelines (e.g. Databricks) and BI/reporting (e.g. Tableau) – fluent enough to challenge and partner with engineers, without needing to build it yourself

•           Proven product ownership: roadmapping, backlog management, prioritisation frameworks, writing requirements and acceptance criteria, and agile delivery

•           A track record of defining success metrics and demonstrating measurable value or ROI from technical implementations

•           Excellent stakeholder management – setting and managing expectations, influencing without authority, and communicating clearly to both technical and non-technical audiences, up to senior leadership

•           Vendor management experience – owning adtech/martech vendor relationships, SLAs, contracts and renewals, and roadmap alignment

•           A solid grasp of privacy and consent, and how regulation and platform changes shape measurement (GDPR, consent management, signal loss)

•           Commercially minded, comfortable with data, and able to build a credible business case

Desirable skills:

•           In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends

•           Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations or experience in high-growth, digital, or subscription-based businesses.

Should you not hear from us within 2 weeks, please assume your application has not been successful.