Promotions Strategy Manager

Develop Promotional Strategy

• Design customer incentive strategies that support acquisition, engagement, retention, reactivation, loyalty, and monetization objectives

• Develop promotional concepts, offer structures, and qualification criteria across customer segments

• Recommend promotional investments based on customer behavior, business objectives, and market trends

• Identify opportunities for cross-product promotions and new incentive strategies

Own Promotional Performance & Economics

• Evaluate promotional performance and return on investment across offer types and customer segments

• Analyze redemption behavior, promotional costs, customer response, and offer effectiveness

• Support promotional forecasting, budgeting, and cost management efforts

• Measure incrementality and identify opportunities to improve promotional efficiency

• Help establish best practices around promotional testing and optimization

Lead Competitive Intelligence

• Maintain a constant pulse on promotional activity across sportsbook, fantasy sports, social gaming, social casino, and adjacent industries

• Track competitor acquisition offers, retention programs, loyalty initiatives, VIP incentives, and event-based promotions

• Identify emerging trends, opportunities, and risks within the promotional landscape

• Bring new promotional concepts, mechanics, and customer engagement ideas to the business on a regular basis

Manage Promotional Portfolio & Calendar

• Own Fliff’s promotional calendar and promotional portfolio across products and customer segments

• Coordinate promotional scheduling across customer segments, business objectives, sporting events, product launches, and enterprise initiatives

• Manage promotional inventory and offer prioritization across identified segments

• Partner with Lifecycle Marketing, VIP, Social and Product teams to ensure successful deployment of promotional initiatives

Drive Experimentation & Optimization

• Design and execute structured testing plans for promotional initiatives in coordination with Analytics

• Evaluate offer mechanics, incentive values, timing, targeting, and promotional frequency

• Partner with Analytics teams to measure outcomes and identify optimization opportunities

• Establish repeatable processes that improve promotional performance over time

Within your first year, you will:

• Build a strong understanding of Fliff’s promotional performance and customer behavior

• Establish a consistent competitive intelligence process

• Improve promotional efficiency and effectiveness across key customer segments

• Develop scalable promotional planning and governance practices

• Become a trusted resource for promotional strategy, incentive design, and competitive promotion trends

Required Qualifications

• 5+ years of experience in promotions, loyalty, CRM, retention marketing, gaming operations, commercial strategy, or related disciplines

• Experience within sportsbook, fantasy sports, social gaming, social casino, mobile gaming, loyalty programs, or adjacent industries

• Strong understanding of promotional mechanics, customer incentives, and offer design

• Experience evaluating campaign performance and customer behavior

• Strong analytical and quantitative problem-solving skills

• Experience working cross-functionally with Marketing, Analytics, Product, and Finance teams

• Comfortable operating in a fast-paced, startup environment with a hands-on approach

Preferred Qualifications

• Experience working with promotional economics, customer segmentation, and incentive optimization

• SQL proficiency and experience with tools such as Tableau, Looker, Amplitude, Mixpanel, or similar analytics platforms

• Experience with CRM and marketing automation platforms such as Braze, Optimove, Salesforce Marketing Cloud, or similar tools

• Experience operating within regulated industries

• Working knowledge of recommendation systems, offer optimization frameworks, and next-best-action decisioning models

• Familiarity with machine learning approaches such as propensity modeling, uplift modeling, recommendation engines, or Multi-Armed Bandit methodologies

• Experience partnering with Data Science teams to operationalize predictive models and personalization strategies

• Competitive compensation package, including base salary, benefits, and equity.

• Unlimited/Flexible paid time off.

• Health benefits, including medical, dental, and vision coverage, as well as generous parental leave.

• Employee-sponsored 401(k).

Extras:

• $500 work-from-home stipend + Equipment & Accessories.

• Work Remotely.

• Opportunity for professional development in a dynamic, global setting.

• A supportive, collaborative, and knowledge-driven workplace. An engaging and challenging role with the freedom to innovate and develop effective solutions.