Principal CRM Manager

Are you ready to join a group of driven professionals passionate about enhancing customer engagement and improving sales with an effective CRM strategy? At Aristocrat, we are dedicated to bringing happiness to life through the power of play, and we need a Principal CRM Manager to help us reach that goal. Our culture thrives on innovation, collaboration, and a dedication to excellence. This role is vital in crafting our CRM strategies and keeping us ahead in the fast-moving gaming industry. If you seek an outstanding and exciting chance to create a meaningful impact, we want to hear from you!

What You'll Do

• Encourage and lead a team of world-class professionals across multiple locations and fields, covering lifecycles, sales, events, promotions, and LiveOps specials.

• Develop CRM strategies aimed at improving the performance of our sales, monetization, and retention cycles, including game launches, events, and customer onboarding.

• Analyze the performance of your team’s activities, report on important metrics, and share findings with the wider business.

• Work closely with the Product Team to build a roadmap packed with features you believe will deliver a great customer experience and revenue.

• Develop innovative concepts to test by running LiveOps campaigns.

• Understand industry trends and competitor offerings to guarantee we maintain a leading position.

• Collaborate closely with other teams across the business, including Art, Product, Data Science, Solutions, Social Media, VIP, and Customer Service.

• Review and drive decision-making around real-time important metrics, using a sharp and analytical outlook to improve every opportunity in front of us.

What We're Looking For

• Proven experience in a senior CRM role within a high-paced environment.

• Outstanding leadership and team management skills.

• Strong analytical skills and the ability to make data-driven decisions.

• Excellent understanding of the gaming industry and current market trends.

• Experience working with cross-functional teams and managing complex projects.

• Ability to develop and implement innovative CRM strategies.

• Strong communication and presentation skills.

• More than 5 years of experience in CRM, marketing, or an associated area.

• Bachelor's degree or equivalent experience in Marketing, Business, or a related subject area.

• A passion for gaming and a dedication to providing outstanding customer experiences.

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

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