About Us:
We are a leading digital affiliate marketing company in the online casino industry, managing multiple high-traffic websites across international markets. Our focus is on community growth, brand strength, and traffic conversion through cutting-edge social media strategies. We are looking for a Head of Social Media to lead, restructure, and scale our social media efforts with an emphasis on social engineering, community infiltration, engagement, and automation.
Role Overview:
The Head of Social Media will be responsible for developing and executing high-impact social strategies that align with our brand, organic traffic goals, and paid efforts. This role is 70% execution & coordination and 30% strategic development alongside the Head of Content & Creative.
This is not a standard social media role—we need someone who understands social infiltration tactics, AI-driven content automation, and community activation, ensuring that our social presence is both engaging and strategically embedded in user behavior.
Key Responsibilities:
- Social Media Strategy & Growth:
- Define and implement growth-focused social media strategies for Facebook, Instagram, TikTok, WhatsApp while investigating and testing Telegram, Reddit, and existing casino-related communities.
- Align organic content efforts with paid social strategies to maximize audience reach and conversion potential.
- Identify, test, and scale social engineering tactics to infiltrate online gaming communities without appearing promotional.
- Engagement & Community Building:
- Oversee community activation and encourage user-generated content & viral trends.
- Develop strategies to engage in existing online communities, ensuring organic brand presence.
- Use AI-driven sentiment analysis & predictive analytics to optimize engagement tactics.
- Influencer & Video Content Coordination:
- Manage and optimize influencer collaborations to increase brand credibility and reach.
- Oversee video content strategy & execution in collaboration with the content & design teams.
- Integrate AI-powered content creation tools to enhance efficiency in social media production.
- Automation & AI Integration:
- Implement AI-driven content generation workflows for fast, efficient production.
- Oversee the deployment of chatbots & automated engagement tools to enhance social presence.
- Utilize AI for predictive analytics & engagement forecasting.
Ideal Candidate Profile:
- 7+ years experience in social media marketing, with at least 2 years in leadership roles
- Experience in casino/iGaming is preferred, but strong social media expertise is a must
- Deep expertise in content virality, social engagement strategies, and automation
- Strong understanding of AI-driven content generation, chatbots, and predictive analytics
- Proven experience in community infiltration & organic audience growth strategies
- Ability to work cross-functionally with paid media, content, and influencer teams.
Compensation & Benefits:
💰 Base Salary + Performance-Based Bonus / Profit Share
📍 Hybrid Work Model (Office & Remote Flexibility)
🎟 Conference Travel & Industry Events
📈 Opportunity to Lead Social Growth in a Fast-Scaling Business