Ad Tech Manager SEU

Job Title: Ad Tech Manager SEU

Location: Malta/Ceuta/Dublin

Grade: I4.2 / I5

PokerStars SEU: A growth story you can be part of 

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world. 
 
As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale. 

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in. 

Build the life you want, while making your mark on the future of PokerStars SEU. 

Role Overview:

The SEU AdTech manager will be the technical expert within the Marketing Insights team with a focus on finding innovative solutions to automation and to optimise the tracking of all SEU digital marketing. The role will work closely with the paid media team, supporting the impact of the paid media strategy & expanding the data available for personalisation and segmentation to enable a better customer experience. The AdTech manager will play an important role in ensuring the accuracy, robustness and effectiveness of our marketing performance reporting & ultimately will be key to driving the effectiveness and efficiency of our performance marketing spend.

While sat within the SEU Marketing Insights team, the AdTech manager will liaise closely with the Head of Media, Head of Brand & Creative and with various partners including Google & Meta. Supporting and building these core relationships, the role will drive forward our regional initiatives while managing the day-to-day stability and smooth performance of our tracking infrastructure.  The role will also interact heavily with the wider SEA organisation, helping to standardise and implement best practice across AdTech teams.  

What you’ll do:

• Development & delivery of the SEU AdTech roadmap, aligned to the wider Marketing Insights & reporting roadmaps to deliver optimised technology solutions to support  SEU Marketing growth ambitions & to improve customer experience

• Represent the Insights team as the AdTech subject matter expert who is responsible for the day-to-day management, stability and performance of our digital tracking solutions

• Work closely with Media, Engagement, Partners & Product teams to troubleshoot and identify improvements to our AdTech capabilities

• Identify new developments & opportunities in AdTech and collaborate with key peers & partners to influence key stakeholders to prioritise and improve AdTech capabilities & speed of delivery & resolution of tracking issues

• Troubleshoot complex technical issues and provide proactive solutions

• Lead the onboarding of these new AdTech solutions to maximise the benefits of any new solution

• Ensure clear reporting & tracking of critical issues & visibility and future AdTech requirements and needs are captured and understood by key teams & stakeholders

• Build a leading data capture capability across all digital marketing assets

What you’ll bring:

• Extensive experience in Ad Tech and marketing tech delivery & innovation

• Data industry understanding and interest and exposure to data solutions

• 3+ years of previous experience in the AdTech field, ideally in the online gambling industry

• Explicit experience of set up, configuration and usage of tools including but not limited to Adobe, GTM, GA4, Appsflyer, Flashtalking etc.

• Passion & experience in data automation and leveraging new tech solutions

• Ambitious and self-driven individual

• Proactive and able to work independently

• Strong communicator with ability to build relationships across diverse teams

• Strong analytical thinker with ability to clearly present regular status updates on the RAG status of SEU AdTracking

• Able to proactively uncover and communicate problems and opportunities, prioritise findings based on recommendations believed to deliver the best return, steadfastly chase solutions, and share results.

• Experience in matrix leading teams in systems/technical analysis and data capabilities.

• Worked alongside product organisations delivering great customer experiences.

• Exposure to / awareness of Agile methodologies and processes.

• Experience with managing multiple concurrent projects.

• Experience working with Globally distributed teams.

• Knowledge of business processes supporting marketing automation.

 What you’ll get: 

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life assurance and partial & permanent disability insurance

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• Generous learning support, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an on-site gym.

*Benefits may vary based on location*

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/